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Tuesday, April 18, 2006 4/18/2006 08:08:00 PM

It's a Bird, It’s a Plane, It’s a Realtor?



A few forward thinking Realtors are using the wow factor of being transformed into a superhero character as a smart and effective way to market themselves.

(PRWEB) April 18, 2006 -- In Arizona for instance, a Reality Estate "Pilot" soars above the desert in a Sopwith Camel emblazoned with her company name. In Tennessee, another Realtor flies - without an airplane mind you - above the Nashville skyline carrying a residential home in his hand. How is that for conveying the fact that you can really "Move Property"?

Since opening their doors in mid 2005, ShowOffCards.com has been helping Realtors (and insurance reps, and charities and builders and more) Be Unforgettable.

So where do these larger than life business card concepts originate? According to Scott Jones who is the ShowOffCards.com founder and CSO (Chief Show Officer), "Sometimes, after browsing the ShowOffCards.com gallery, the client may be inspired with their own unique Show-Off idea but in most cases they rely on the somewhat twisted creative team at ShowOffCards.com to come up with several concepts from which to choose. During the on-line sign up process the client completes a short questionnaire that helps the ShowOff team get a direction for their concepts.

The fully customized superhero illustration on the front of the Show Off Business Card typically shows the client in hyper muscled and/or super sized proportions in a setting appropriate to their line of work. A custom homebuilder wielding a screw gun like an assassin’s pistol emerging from a construction site labyrinth or a "James Bond" style Realtor standing in front of a SOLD sign holding a phone with one hand, and of course a martini glass in the other. ShowOffCards can create an illustration as wild (or as mild) as you desire.

At some point in everyone's life they secretly wished that they could be an illustrated character of some sort. It may have been Spiderman swinging through the New York skyline or Cinderella dancing with the Prince but these types of illustrations always evokes smiles.

Once the superhero illustration on the front of a ShowOffCard grabs the recipient’s attention and burns your superhero image into their memory bank it's time to turn the card over and get personal. In addition to a headshot and traditional contact information, the back of a ShowOffCard can include a few personal tidbits such as pets, hobbies, hometown, favorite quote or basically anything you want to share that will make you more approachable and "real".

According to the Chief Show Officer "Handing out a ShowOffCard is always exciting because the cards never fail to elicit a reaction. You may get a smile, a laugh or in rare instances, stunned silence, but you just became unforgettable and that is the ultimate goal of any marketing campaign."

Brandon Wiegand, ShowOffCards client and "Solutions Superhero" confirms the effectiveness of ShowOffCards. "Every single person I have given my Show Off Business Card to can't help but laugh or chuckle or make some sort of comment about it. Most importantly, when I meet them again for a follow up appointment, they still have my card (usually in a prominent location on their desk) and remember me because of it."

Wiegand goes on to say that "After clients read my "Vital Statistics" it is usually much easier to find a common point of interest. Through my Show Off Business Card and the use of humor I have been able to make more of a personal connection, even though I have not been doing or saying anything differently."

posted by Rick at 4/18/2006 08:08:00 PM

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